Security and Privacy

What is the purpose of the Privacy Policy? Shop dos Cabelos is committed to the transparency, privacy, and security of its customers' data throughout the entire interaction process with our website, app, and physical stores. The Privacy Policy, detailed below, demonstrates how your personal data is handled, what information we collect, and how we use, store, or delete it, in line with the provisions of the General Data Protection Law (Law 13.709/18). 2. Important Definitions For the Privacy Policy to be well understood, it is essential to clarify some important concepts: a) Shop dos Cabelos is a brand belonging to Forever Liss SA, composed of the companies listed below: - Forever Liss SA – 39.597.755/0001-50 - Forever Company Cosméticos LTDA. - 08.958.817/0001-89 - Forever Liss Professional Comércio de Cosméticos LTDA - EPP - 30.529.117/0001-28 b) Client – any individual who purchases products or services on the website or otherwise uses our platform. c) Personal data – any information relating to a person that identifies them or that, used in combination with other processed information, identifies an individual. Also, any information through which it is possible to identify a person or contact them. d) Processing of personal data – processing of personal data is considered to be the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, elimination, evaluation or control of information, communication, transfer, dissemination or extraction of data from individuals. e) Data subject – any individual whose personal data is processed by Shop dos Cabelos. f) Purpose – what we want to achieve with the processing of personal data. g) Necessity – the processing of personal data must be limited to the minimum necessary for the intended purpose. That is, it must be relevant, proportionate, and not excessive. h) Consent – free, informed, and unequivocal authorization that the data subject gives for the processing of their personal data for a previously stipulated purpose. After giving consent, you can revoke it at any time. Revocation does not cancel the processing previously carried out. 3. To whom does this Privacy Policy apply? It applies to all Forever Liss customers, including website, app, and physical stores, as well as those whose personal data is processed by us in any way. The use of our platform implies acceptance of this Privacy Policy. 4. What types of personal information do we process? Shop dos Cabelos collects and stores the following types of information: Information you provide to us: Shop dos Cabelos collects customer information in various ways, such as when you provide your CPF (Brazilian tax identification number) for issuing an invoice; exchange a product; purchase one of the services offered by physical stores, website, or app; Creates an account and provides data in “My Account”; places an order on our website or app; picks up a product purchased through the website or app at physical stores; interacts with Customer Service; participates in surveys; participates in sweepstakes, contests, marketing promotions or similar actions; among other possibilities. Information that may be requested includes: full name, email, CPF (Brazilian tax identification number), date of birth, gender, addresses, phone numbers, and credit card numbers. Information automatically collected by Forever Liss: we collect and store certain information whenever the Customer interacts with us. For example, we use cookies and obtain information when your browser accesses our website; when you click on advertisements, partner emails, and other content provided by us on other websites. Information collected by the mobile device: when the Customer downloads or uses our app, we may receive data about their location and mobile device. We may use this information to offer personalized content such as advertisements, search results, and others. Most mobile devices allow the Customer to turn off location services. Information collected from other sources: public sources (e.g., demographic data); credit agencies or bodies (e.g., credit reports/checks); data providers (e.g., demographic data related to online advertising and based on the Client's interests). 5. Why do we request your personal data? The data is necessary to: - deliver the purchased products or contracted service; - optimize your interaction with us; - ensure the security of the website and the data it processes; - inform the Client about offers and promote our services; - comply with legal obligations; - administrative and management purposes. Providing the data allows us to: - deliver the purchased products or services; - carry out the process of exchanging or returning products, within the period established by the CDC (Consumer Protection Code); - send updates on the order status and service communications; - send gifts or offer benefits; - promote raffles, contests, marketing promotions or similar actions; - coordinate with partners the delivery or provision of services; - provide services tailored to the Client's needs; - To improve the customer shopping experience; - To conduct market research and analysis; - To keep the Customer informed about the products and services we offer, promotions and sweepstakes we promote; - To execute targeted online advertising; - To coordinate with partners the offering of financial solutions and pre-approved credit lines; - To prevent, detect and investigate activities that are inconsistent with our Code of Conduct or that are prohibited or illegal; to improve our website, products and services. Shop dos Cabelos uses legal bases, which may vary according to the purpose of the collection, for the processing of personal data. In general, the processing of personal data will be based on compliance with a legal or regulatory obligation, the execution of a contract or preliminary contractual procedure, the regular exercise of rights in a process, legitimate interest or consent, finding its basis in one of the legal bases provided for in articles 7 and 11 of the LGPD (Brazilian General Data Protection Law). 5.1 Marketing Services Marketing services are offered through free communications about offers, services and products, related to browsing behavior, your profile on the website or application and purchases made. These services include emails, SMS, and WhatsApp. It is worth noting that the Customer can cancel them at any time by accessing “My Account” or sending an email to sac@shopdoscabelos.com.br. 6. With whom do we share your data? All sharing aims to provide and improve our products and complies with the necessary technical and administrative security measures. The information collected is processed within Forever Liss SA and will only be shared when necessary: (i) for the proper provision of services related to its activities with partner companies; (ii) for targeted advertising on partner platforms; (iii) to offer financial solutions and pre-approved credit lines with financial institutions; (iv) for protection in case of conflict; (v) by court order or request from a competent authority; (vi) with companies providing technological and operational infrastructure, such as payment intermediary companies and information storage service providers. Links to third parties within the Shop dos Cabelos platform are governed by their own Terms of Use and Privacy Policy. 7. International Data Transfer Because the internet is a global environment, certain services offered by Shop dos Cabelos may require the transfer of your data to other countries. By browsing our website, shopping in our physical stores and/or communicating with us, you agree to the processing of your information, including the international transfer of data when necessary. We take measures to ensure that any information collected is treated securely, in accordance with the data protection standards established by the LGPD (Brazilian General Data Protection Law) and in accordance with this Privacy Policy, in addition to adopting standard clauses in contracts with suppliers and partners. 8. How long do we store personal information? Personal data processed by Shop dos Cabelos will be stored for the duration of the contract (Article 7, item V of the LGPD). After its termination, the Customer's information, including personal data of third parties, will be stored in accordance with the statute of limitations under Brazilian law, unless the processing is based on the consent of the data subject, which may be revoked at any time. After the statute of limitations expires, personal data may still be processed by Forever Liss in the following cases, according to Article 16 of the LGPD (Brazilian General Data Protection Law): I - compliance with a legal or regulatory obligation by the controller; II - study by a research body, ensuring, whenever possible, the anonymization of personal data; III - transfer to a third party, provided that the data processing requirements set forth in the Law are respected; or IV - exclusive use by the controller, prohibiting access by third parties, and provided that the data is anonymized. 9. What are the rights of the data subject? The data subject has the right to obtain from Shop dos Cabelos, at any time, through a formal request, information regarding the processing of their personal data. Data subjects, according to the text of the LGPD, may exercise their rights through: I - confirmation of the existence of processing; II - access to data; III - correction of incomplete, inaccurate or outdated data; IV - anonymization, blocking or deletion of unnecessary, excessive or unlawfully processed data; V - portability of data to another service or product provider, upon express request, in accordance with the regulations of the national authority, observing commercial and industrial secrets; VI - deletion of personal data processed with the consent of the data subject; VII - information on the public and private entities with which the controller has shared data; VIII - information on the possibility of not providing consent and the consequences of refusal; IX - revocation of consent. 10. How to exercise your rights? To exercise your rights, send an email to sac@shopdoscabelos.com.br. Through this contact, you can: - Request a report containing your personal data; - Adjust your preferences regarding notifications (including marketing communications). If you no longer wish to receive our marketing communications, you can also unsubscribe by clicking on the link sent with the marketing email; - Adjust your preferences regarding the display of personalized offers and news, such as suggestions for products similar to those you usually search for, by canceling the sharing of your data with our specialized partners. Shop dos Cabelos will make its best efforts to adopt the necessary measures within the deadlines indicated in the LGPD (Brazilian General Data Protection Law) and other relevant regulations. Requests will be analyzed as provided for in current legislation and, for legal reasons, some of them may not be fulfilled. For example, Shop dos Cabelos cannot fulfill a deletion request when its maintenance is necessary for the execution of the contract, legal/regulatory obligation, among other hypotheses. 11. Can children buy from Shop dos Cabelos? Although Shop dos Cabelos sells products that target children and teenagers, purchases must always be made by adults. If you are under 18 years of age, you must be accompanied by one of your parents or guardians. In the event of any registration or purchase made by a person who is absolutely or relatively incapable (for example, minors under 18 years of age), with or without the permission of their parents, guardians or legal representatives, the latter will be responsible for all acts performed by the minor, as provided by law. 12. Cookies and similar technologies Cookies are small data files that are placed on your computer or other devices (such as smartphones or tablets) while you browse the website. Shop dos Cabelos uses cookies, pixels and other technologies (collectively, "cookies") to recognize your browser or device, learn more about your interests and provide essential features and services. The use of these technologies also allows us to: a) track your preferences to send only advertisements of interest to you; b) track the items stored in your shopping cart; c) conduct research and diagnostics to improve content, products and services; d) prevent fraudulent activity; e) improve security. If you wish, you can disable some or all cookies. However, disabling them may impair browsing. If you block or reject our cookies, for example, you will not be able to add items to your shopping cart, proceed to checkout, or use our products and services that require login. Click on “Help” in your browser settings to learn how to block cookies. Below are links with more details on how to disable cookies in the most popular browsers: - Google Chrome - Mozilla Firefox - Safari - Internet Explorer - Microsoft Edge - Opera 13. How can you keep your personal information secure? Shop dos Cabelos employs appropriate technical and administrative security measures to protect the personal data under its control. The Company is also committed to maintaining the confidentiality, integrity, and security of any information provided by or related to the Customer. Despite using the best security protocols to preserve the privacy of Customer data, Forever Liss also recommends individual protection measures. To maintain the security and protection of your personal data provided during registration or purchases, never share your login and password with third parties. Furthermore, when accessing your account through "My Account," especially on public computers, make sure you log out of your account to prevent unauthorized access and use of your information without your knowledge. The Customer is solely and exclusively responsible for all activities on their account and must immediately inform Shop dos Cabelos of any unauthorized use or suspected unauthorized use of their account or any other security breach. Shop dos Cabelos will not be liable for any damages resulting from unauthorized access or movement of the Customer's account, as the password is personal and known exclusively to the Customer. Attention! We do not contact you by phone, WhatsApp, SMS, or email requesting personal data. Under no circumstances should this information be provided, as it may be an attempt at misuse. For more information on how to shop safely, be sure to consult our Security Guide. 14. How to contact the Shop dos Cabelos data protection officer? The data protection officer is the person chosen by Shop dos Cabelos to act as a communication channel between the controller, data subjects, and the National Data Protection Authority (ANPD). 15. Privacy Policy Update To ensure that the rules are clear and precise, and in line with legal provisions, this Privacy Policy may be changed at any time. The revised version will be published on this website, along with the effective date of the document. 16. Legislation and Jurisdiction This policy will be governed, interpreted, and executed in accordance with the Laws of the Federative Republic of Brazil, especially Law No. 13.709/2018, regardless of the laws of other states or countries, with the court of the Client's domicile being competent to resolve any doubt arising from this document. 17. Last Update and Previous Versions The last update to this Privacy Policy was made on August 30, 2022.

REDES SOCIAIS

CENTRAL DE ATENDIMENTO
sac@shopdoscabelos.com.br
Atendimento:
Segunda à sexta, das 9h às 17h

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